Senior Manager of Growth Marketing

Join Havenly Brands as a Senior Manager of Growth Marketing, where you'll lead the execution of digital and offline customer acquisition across seven brands. You'll work closely with the VP of Growth Marketing on strategy while managing a small team and overseeing channel-level budget management and performance accountability. Your role will involve day-to-day execution and optimization of digital acquisition channels, support of organic growth channels, campaign-level reporting, and vendor relationships. You should have a strong background in performance or growth marketing, experience managing acquisition across multiple brands, and a customer-first mindset.

• Lead the day-to-day execution and optimization of digital acquisition channels, including paid search, paid social, YouTube, and display, while supporting offline channels.
• Manage channel-level budgets, pacing, and performance accountability across all seven Havenly Brands properties, each with distinct acquisition targets.
• Oversee the day-to-day management and development of a team of two to three performance marketers, ensuring high performance and continuous learning.

• Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
• Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn't the only success metric
• Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
• Managed $20M+ in performance marketing budget
• Experience working in both high-growth and efficiency-focused environments — you've operated in both modes and know how to shift between them
• Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
• Fluency with Agentic AI tools as a genuine performance and workflow accelerator
• DTC e-commerce background required; home or other high-consideration category experience a plus
• 5+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
• Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
• You relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
• You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
• You lead with data but make decisions: you don't hide behind analysis
• You’re customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
• You're a clear communicator who can translate data and technical insights into actions for both your team and your partners
• You believe AI is changing this job fast, and you're already ahead of the curve
• You're hands-on: you're as comfortable in a spreadsheet as you are in a campaign platform
• You're energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
• You're a builder: you've built programs from scratch and you know what "good" looks like