Partner Marketing Manager

Join Imprint as a Partner Marketing Manager, where you will lead the marketing strategy and growth outcomes for several co-branded credit card partnerships. You will be the marketing leader for your partners, responsible for acquiring, activating, and retaining cardholders across all channels. This role requires a strategic thinker who can also execute hands-on, build credibility with senior stakeholders, and create impactful marketing programs.

• Ownership of the full marketing strategy and growth outcomes for co-branded credit card partnerships.
• Leading annual marketing planning in collaboration with General Managers and partner executives, and driving high-impact campaign strategy and execution.
• Building and presenting a 12-month marketing plan for each assigned partner, completing a diagnostic assessment of each partner's full-funnel performance.

• Track record of building trust and credibility with senior partner stakeholders, with the ability to represent Imprint's marketing strategy at the executive level
• 7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading (not just supporting) the launch and scaling of products or partnerships
• Exceptional communicator who can translate complex partner objectives into clear marketing strategies, and who can present confidently to both internal leadership and external partner teams
• Proven ability to build marketing plans, experimentation frameworks, and funnel optimization strategies in close partnership with cross-functional teams, and the leadership skills to drive alignment and accountability
• Strong analytical skills with proven experience diagnosing funnel performance, designing experiments, and optimizing CAC, approval rates, activation rates, LTV, and retention at scale
• Experience with affiliate platforms (Impact, AWIN) and paid acquisition channels (paid social, paid search), with demonstrated ability to optimize channel mix and manage meaningful media budgets
• Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze, with the ability to make architectural and workflow decisions
• Growth marketing depth: experience leading performance media campaigns end to end with a strong command of CAC optimization, paid media strategy, and budget management across multiple channels
• Direct mail expertise: experience deploying pre-screen direct mail or ITA campaigns, including working with data providers (TransUnion, Axiom) and direct mail vendors (DMS)
• Experience in high-growth startups or scaling marketing programs in resource-constrained environments where you had to build the playbook while shipping at speed
• Familiarity with product marketing for new product launches, not just management of existing programs, and comfort operating in ambiguity during early-stage go-to-market