Director of Global Social Media

Join Quince, a mission-driven team reshaping retail. As the Director of Global Social Media, you will own the vision, strategy, and team for Quince's organic social channels. You will lead and develop a team, report performance against business outcomes, and set the content strategy. This is a builder's role for someone with a proven track record in scaling organic social for a high-growth consumer brand.

• Own the organic social strategy, vision, and channel architecture across multiple platforms, and lead the development and scaling of a team responsible for social media management and content creation.
• Build and operate a test-and-learn engine that identifies what drives performance by platform and reallocates effort accordingly, while also scaling the short-form video engine behind the brand's breakout channel growth.
• Partner with Brand and Communications to ensure social expresses the company narrative with consistency and discipline, and manage agency, freelance, and fractional partners supporting the function.

• They have scaled social for a high-growth consumer brand, they know exactly what drives performance by platform, and they have the taste and judgment to raise the creative bar directly rather than only through delegation
• This is a builder's role. It is not a fit for someone who wants to inherit a finished playbook, manage from altitude, or measure success in impressions. The right candidate reads that as the pitch
• Player-coach mentality: sets strategy at the executive level and steps into the work directly when the moment calls for it
• Expertise in short-form video strategy and platform-native content across TikTok, Instagram Reels, and YouTube Shorts
• Experience operating within a disciplined brand voice and narrative framework: culturally relevant without going off-message
• Proven track record of scaling organic social for a high-growth consumer brand, with results tied to business outcomes rather than vanity metrics
• Deep fluency in social analytics and attribution, comfortable owning an executive-facing weekly performance review and defending the numbers in it
• Experience with social measurement and tooling stacks such as Dash Social or comparable platforms
• A strong point of view on what makes content perform, and the creative judgment to raise the bar across a team
• 10-12+ years in social media with at least 3 years leading and developing teams