Product Marketing Manager (Expert Call Services)

Join AlphaSense as the Expert Call Services (ECS) Product Marketing Manager. In this role, you will be responsible for developing and executing go-to-market strategies, crafting compelling messaging, and driving campaigns to build awareness of ECS. You will collaborate with various teams, including expansion, adoption, enablement, and product, to ensure effective messaging and sales of ECS. Additionally, you will monitor key business metrics and use insights to recommend improvements to existing strategies.

• Développer et mettre en œuvre des stratégies de positionnement et de marketing pour les services d'appel d'experts, en différenciant l'offre de celle des autres fournisseurs de réseaux d'experts.
• Collaborer avec les équipes d'expansion et d'adoption pour construire des initiatives de vente croisée et travailler en étroite collaboration avec l'équipe de formation pour s'assurer que les équipes en contact avec les clients disposent des ressources nécessaires.
• Surveiller et interpréter les indicateurs clés de performance liés aux revenus, au pipeline et à l'adoption du produit, et utiliser ces informations pour recommander des améliorations aux stratégies existantes.

• Strategic Mindset: Able to independently identify differentiators and translate market and customer insights into clear positioning and messaging
• Analytical Skills: Ability to synthesize data into insights and recommendations that improve GTM performance
• Ownership & Independence: Comfortable owning messaging, campaigns, and launches
• Customer-Centric: Experience using customer insights to shape messaging and campaigns, and GTM recommendations
• Industry Background: Background in financial services or expert networks is a plus, with a general acumen for financial content and industry research
• Growth Tactics & PLG Expertise: Working knowledge and experience of growth tactics and product-led growth strategies
• Experience: 3-5 years in product marketing, ideally within a high-growth SaaS environment
• Communication Skills: Strong verbal and written communication, with the ability to turn complex concepts into clear and compelling messaging
• Product Launch Experience: Experience owning or heavily driving product launches from planning through measurement
• Cross-Functional Leadership: Builds strong relationships across marketing, enablement, product, revenue and business teams to drive GTM execution