Product Marketing Lead (GTM Strategy, Claude for Knowledge Work)

Join Anthropic as a Product Marketing Lead, where you'll own the go-to-market strategy and integrated growth motion for Claude for Knowledge Work. You'll define the marketing and growth strategy by segment, coordinate work streams to acquire and activate users and accounts, and drive their success. This role requires deep knowledge of messaging and product truth, as well as experience in growth and product marketing.

• Definir la estrategia de marketing y crecimiento segmentada para los productos de trabajo del conocimiento.
• Coordinar y dirigir los flujos de trabajo que adquieren y activan tanto a los usuarios como a las cuentas.
• Construir y ejecutar programas de marketing y campañas de adquisición y activación.

• If you've owned an awareness-to-success marketing motions end to end for a product line, know how to turn product truth into content and campaigns that land with various segments and personas, and want to build the motion that gets millions of knowledge workers to change how they work, this role is for you
• Have experience creating marketing programs for functional personas, whether users or buyers (e.g., Operations, Finance, Legal, Sales)
• Demonstrate grit and leadership, with a track record of driving results in ambitious, high-scale, high-velocity environments
• Possess strong storytelling and content instincts, with a track record of flagship narrative content such as executive series or customer story programs
• Are comfortable operating autonomously as an IC in year one, building and shipping plans, campaigns, and content directly rather than through a team
• Excel at cross-functional collaboration, with a track record of driving work through influence across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success, without direct authority over any of them
• 10+ years of growth and product marketing and/or demand gen experience for portfolio or product-line scope
• Experience marketing a productivity, collaboration, or AI-powered enterprise product to knowledge workers, as distinct from developers
• A background running community, influencer, or creator programs for a B2B audience
• Experience building unaided awareness and preference for a specific product name or term within a category where the parent brand already has strong general awareness — building a name, not a category, from scratch
• Experience reading and responding to competitive dynamics in a fast-moving market
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices
• We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed