Senior Manager of Product Marketing (CRM)

Join ServiceNow as a Senior Manager of Product Marketing (CRM). In this role, you will partner with Sales, Demand Generation, and Field Marketing to ensure effective messaging and execution. You will build launch plans, create sales tools, run enablement sessions, and track market moves. Success in this role will be measured by the clarity and consistency of the field narrative, the effectiveness of product launches, and the tools provided to sellers.

• Collaborer avec les équipes de vente, de génération de demande et de marketing de terrain pour assurer la diffusion efficace des messages.
• Élaborer des plans de lancement et les exécuter, en coordonnant les efforts interfonctionnels et en atteignant les jalons.
• Identifier les lacunes dans la manière dont le CRM Service est positionné sur le terrain et développer le contenu et les programmes pour les combler.

• You've built things sellers actually use. If your battle card lives in a drawer, that's a problem
• You work well with sales. Not adjacent to sales — with them. You understand how deals get made
• You've owned a GTM motion end-to-end — not contributed to one, owned one. You know what it took to get it across the line
• You're comfortable with ambiguity and operate without a fully paved road
• CRM, customer service, field service, or enterprise SaaS domain knowledge is a plus — but raw reps in the market matter more than category fluency
• You have strong opinions and the judgment to know when to hold them and when to let go
• Strong written communication — this role requires a lot of it and it needs to be good
• Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these)
• Product marketing, solutions marketing, or competitive intelligence
• Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
• GTM strategy or go-to-market leadership in a B2B SaaS environment
• Sales enablement or revenue enablement leadership
• Demand generation or field marketing with a strong message ownership component
• Experience working in or closely alongside enterprise sales organizations
• 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
• Bachelor's degree or equivalent experience
• We're not requiring a traditional product marketing background. We care far more about what you've shipped and activated than what your title has been. Strong candidates likely come from one or more of these backgrounds: