Integrated Marketing Manager

Join Material Bank as an Integrated Marketing Manager, where you will lead integrated marketing strategies for new growth initiatives and audience expansion. You will work closely with various cross-functional teams to develop and execute cohesive marketing plans, conduct audience research, and evaluate opportunities to reach priority audiences. This hybrid position requires you to be in Boston approximately once per month.

• Lead integrated marketing strategy and planning for new growth initiatives and audience expansion.
• Develop audience and messaging insights through research, testing, and campaign performance, translating learnings into clear recommendations.
• Own creative and campaign briefs, partnering with Creative and Content teams to bring strategies to life.

• Strong creative judgment and experience developing messaging, creative, and content testing strategies
• 5+ years of experience in integrated marketing, brand marketing, growth marketing, or a related field
• Demonstrated ability to translate business objectives and audience insights into strong creative briefs and actionable marketing plans
• Experience developing and executing integrated marketing strategies across multiple channels
• Comfort operating in a fast-paced, evolving environment and bringing structure to new opportunities
• A working style that reflects ownership, curiosity, adaptability, and proactive problem solving
• Strong analytical instincts and ability to translate campaign performance and audience insights into recommendations
• Excellent communication, cross-functional collaboration, and project management skills