Director of Demand Generation

Join Ivo, a fast-growing AI company focused on revolutionizing the contracting process. As the Director of Demand Generation, you will own the demand generation engine, drive performance marketing, and execute pipeline-driving campaigns. You will work closely with Sales, Product Marketing, and RevOps to continuously improve the marketing-to-sales funnel. This is a high-autonomy, high-impact role ideal for marketers who thrive on experimentation and data-driven decision-making.

• Own and execute the paid acquisition strategy across various channels, including Paid Search, Paid Social, Out-of-Home, and Sponsorships.
• Design and run integrated campaigns end to end, from concept to post-campaign analysis, with a focus on producing pipeline rather than vanity metrics.
• Develop segmentation and targeting strategies for in-house legal buyers, and run rigorous experimentation and incrementality measurement.