Product Lead (Monetization)

Join Ello, a public benefit corporation dedicated to providing an excellent learning experience for every child. As the Product Lead for Monetization, you will be responsible for developing and executing the monetization strategy, including pricing, packaging, and the paywall. You will work closely with the Head of Growth and CEO to build a plan that aligns with our mission of providing free education to children in need. This role requires a strong background in consumer subscription revenue, app store billing, and product design.

• Own the monetization strategy for Ello, including pricing, packaging, paywall design, and trial conversion.
• Collaborate with cross-functional teams to build and implement the monetization model, ensuring alignment with the company's mission.
• Utilize data analysis and experimentation to optimize monetization efforts, driving revenue growth while maintaining a commitment to providing a free experience for every family.

• You've built agreement across departments before. Pricing touches product, marketing, finance and support, and everyone will have a strong opinion
• You pull your own data. SQL or equivalent, well enough to define a metric, build a funnel and check a result without waiting for anyone
• You use AI seriously in your own work, hands-on rather than overseeing other people doing it, and can be specific about what's changed in the last six months
• You know your way around app store billing well enough to write the spec, including StoreKit and Play Billing, receipt validation, and subscription state
• You can build the subscription model yourself and know what moves it: LTV, ARPU, trial-to-paid, involuntary churn, payback period
• You've run paywall and pricing experiments yourself, and can give us the before and after numbers on a few of them, along with what you got wrong
• You've owned consumer subscription revenue on mobile, on both iOS and Android. For most people that means six or more years as a product manager, though we care about what you've done more than the years
• Have real product design sense. They're not designers, but they can sketch a paywall flow themselves and give a designer feedback more useful than "this doesn't feel right."
• Are rigorous. They design tests that actually settle a question, and change their mind when the result says they were wrong, without mistaking endless analysis for progress
• Want to move fast. We ship weekly, and the people who like it here would rather put something in front of a real parent this week than get it perfect next month
• Want this to be the most important thing they've worked on. We're trying to give every child a teacher of their own, and the rest of this job only matters because of that
• Get inside the user's head. That's a child learning to read and a parent hoping it's working, and we want someone who talks to them often, including the parents who didn't subscribe and the ones who cancelled
• Experience monetizing something people have to trust, whether that's a children's product under privacy rules, health, or finance, where a pushy paywall costs you more than it earns
• Experience with kids' or family products, or another category where the person paying isn't the person using it
• Experience with a product where most users never pay, and that's by design
• Experience with in-product growth mechanics: nudges, rewards, cross-sell, referral, and lifecycle automation
• You've built at our stage and can see past it. We're planning to grow very fast from here, so the ideal person has worked somewhere between roughly $1M and $10M in revenue where nothing was settled yet, and has also seen what breaks at ten times that
• You've run a small team, or you're ready to