Senior Manager of Product Marketing

Join GoDaddy as a Senior Manager of Product Marketing, where you'll lead the go-to-market strategy for our financial services solutions. You'll define positioning, packaging, and pricing, and cross-sell to entrepreneurs using GoDaddy Payments. Your role will involve customer lifecycle marketing, product launches, and conducting market research. Ideal candidates have 7+ years of product marketing experience, a strong understanding of small business customers, and experience in marketing regulated financial products.

• Développer et exécuter des stratégies de marketing produit pour les offres de services financiers, y compris le message, le positionnement, le prix, l'emballage et le contenu.
• Diriger les programmes de marketing du cycle de vie client, en construisant des campagnes ciblées, des segments d'audience et des profils de clients idéaux.
• Concevoir et exécuter des expériences sur les surfaces de produit pour tester les messages, les offres et les fonctionnalités, en utilisant des données pour optimiser les résultats.

• Experience running experiments and testing within product surfaces to support data-driven decision making across self-serve and sales-led B2B motions
• Shown experience in customer lifecycle marketing, including campaign launches, audience development, ideal customer profiles, and product messaging and positioning that drives engagement
• Track record of successfully launching new products and features, with the ability to thrive in fast-paced environments using a test-and-learn approach
• 7+ years of product marketing experience, including 4+ years in SaaS and 2+ years in payments or financial services
• Strong understanding of small business customers, with experience conducting customer research, in-market testing, and developing insights that inform go-to-market strategies
• We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth
• Deep customer empathy that influences both product and marketing efforts
• Experience marketing regulated or partner-delivered financial products
• Experience in pricing and packaging analysis