Senior Product Marketing Manager (Instacart+)

Join Instacart, a leading grocery delivery service, as a Senior Product Marketing Manager for Instacart+, our membership program. In this high-visibility role, you will own the go-to-market strategy, shape positioning and messaging, and drive growth. You will work closely with cross-functional teams and report to the Director of Consumer Product Marketing. The ideal candidate has extensive experience in subscription or loyalty marketing, strong analytical skills, and a passion for storytelling.

• Responsable de la stratégie de mise sur le marché d'Instacart+, y compris le positionnement, le message et la croissance du programme d'adhésion.
• Collaboration avec les équipes de croissance et de marketing de performance pour développer et tester des cadres de message qui convertissent les utilisateurs d'essai et les membres inactifs en abonnés engagés.
• Utilisation de données et de tests A/B pour développer et itérer sur le message, en étant à l'aise à la fois dans un tableau de bord métrique et dans un brief créatif.

• 8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred
• Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders
• Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief
• A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through
• Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results
• Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns
• Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed
• Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever
• Bachelor's degree or equivalent practical experience
• Prior experience managing or mentoring PMMs or junior marketers
• Familiarity with the grocery or CPG retail marketing landscape
• Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations
• Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery)
• Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy