Director of Ads Product Marketing

Join Instacart, a leading online grocery delivery service, as the Director of Ads Product Marketing. In this role, you will lead a team of advertising-focused product marketers and develop cohesive go-to-market strategies and marketing plans. You will shape the Ads ecosystem narrative, prioritize Ads features, and execute strategic marketing programs. The ideal candidate will have a bachelor's degree in marketing or business, 12+ years of experience in product marketing, and a deep understanding of the digital advertising ecosystem.

• Lead a team of advertising-focused Product Marketers to develop and execute cohesive go-to-market strategies and marketing plans.
• Establish a center of excellence for Ads product marketing, ensuring comprehensive and consistent launch motions that follow best practices.
• Shape priority Ads features and new product opportunities by incorporating the voice of the customer and influencing the product roadmap.

• Bachelor's degree in marketing, business, or related field
• Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
• Experience in both outbound and inbound Product Marketing efforts
• Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
• Proven track record of developing and executing successful go-to-market strategies
• 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically
• Team management experience, across multiple product lines
• Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences
• Retail Media Network, CPG and/or Retailer experience
• Experience using AI to find efficiencies in workflow/processes
• A passion for media, measurement and the advertising industry