Senior Product Marketing Manager

Join Faire, a fast-growing two-sided marketplace for independent retailers and brands. As a Senior Product Marketing Manager, you will play a strategic role in shaping programs from the ground up, developing positioning and messaging, leading go-to-market strategy, and driving awareness and adoption. You will own a meaningful product area, build the go-to-market strategy from scratch, and grow your remit over time as business needs shift. You will also coordinate cross-functional enablement and act as a customer-centric thought partner to various stakeholders.

• Développer une compréhension approfondie des clients pour votre domaine de produit et traduire ces informations en un positionnement clair et convaincant.
• Construire et posséder la stratégie de mise sur le marché de votre domaine de produit, de la position à la mise en œuvre et à l'adoption.
• Coordonner l'habilitation interfonctionnelle à travers les revenus, l'expérience client, le cycle de vie et d'autres partenaires pour donner vie aux plans de mise sur le marché.

• Experience building thematic campaigns across product areas, not just siloed launches
• Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business
• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products
• Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none
• Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels
• Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft
• Experience conducting or directing customer research and translating findings into positioning
• Familiarity with how independent retailers or small business owners make decisions and what earns their trust
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• Experience in high-growth or scaling environments where PMM infrastructure was still being built
• Background in STEM, management consulting, finance, or other quantitative fields