Senior Marketing Operations Manager (Reporting and Analytics)

Join Vestwell's marketing team as a Senior Marketing Operations Manager. In this hands-on analytics and reporting role, you will be the primary owner of marketing analytics and reporting, partnering with Data, Product, and Revenue Technology to create a consistent reporting view. You will build dashboards, maintain marketing attributes, enable targeted campaigns, measure the marketing funnel, and coordinate across teams. This position offers competitive health coverage, generous vacation and leave policies, a strong focus on learning and development, a hybrid work environment, and a great 401(k) plan.

• Assumer la responsabilité principale de l'analyse et du reporting marketing, en établissant des définitions claires des indicateurs et des normes de reporting.
• Collaborer avec les équipes de données et de technologie pour cartographier les données disponibles et créer une vue de reporting fiable du parcours client.
• Construire des tableaux de bord et des rapports récurrents, en traduisant les questions marketing en tableaux de bord pratiques et en maintenant les rapports.

• Experience building dashboards and reporting frameworks in a business intelligence or data visualization tool such as Tableau, Sigma, or Looker
• Experience using customer attributes, segments, or product data to support targeted marketing campaigns and measurement
• Strong project management and communication skills, with close attention to accuracy, consistency, and follow-through
• Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience
• Experience reconciling data from multiple systems, documenting metric definitions, identifying data-quality issues, and explaining the limits of the available data
• Strong analytical judgment and the ability to translate business questions into clear data requirements, useful reports, and actionable findings
• Demonstrated ability to work across Marketing, Data, Revenue Technology, Product, and Engineering teams, including stakeholders with different technical backgrounds
• 5+ years of experience in marketing analytics, marketing operations, business intelligence, or a similar data-focused role
• Working knowledge of Salesforce reporting and data structures, with the ability to partner with Revenue Technology to obtain and apply the data Marketing needs
• Advanced hands-on experience with Google Analytics and HubSpot reporting, including the ability to build, validate, and explain reports within each platform
• Experience in financial services, technology, or another regulated industry
• Relevant Google Analytics, HubSpot, Salesforce, or business intelligence certifications
• Familiarity with product or behavioral analytics tools such as Amplitude, Mixpanel, or Pendo
• Basic familiarity with SQL, data warehouses, or data integration concepts. This knowledge is helpful for partnering with technical teams but is not an engineering requirement