Senior Vice President of Product Management (Activation)

Join Comscore as the Senior Vice President of Product Management for Activation Products. In this role, you will lead the product strategy, roadmap, and performance management for Comscore's Activation product portfolio. You will work closely with various teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization. The ideal candidate will have 10+ years of experience in product management, ad tech, programmatic, media, data, analytics, or a related field.

• Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio.
• Translate the Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes.
• Establish practical operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations.

• This role requires strong product operating discipline, programmatic and ad tech fluency, customer focus, and the ability to coordinate cross-functional execution within the broader Product organization’s strategy and governance model
• 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field
• Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution
• Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred
• Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios
• Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership
• Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs
• Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models
• The ideal candidate is strategic, commercially rigorous, customer-centric, collaborative, and action-oriented. They are comfortable operating in complex and fast-moving environments, influencing senior stakeholders, making disciplined tradeoffs, and building teams that are accountable for measurable product and business outcomes