Marketing Manager (Integrated Search & Google Media)

Join our team as a Marketing Manager specializing in Integrated Search & Google Media. In this role, you will be responsible for managing our paid search and Google media ecosystem, driving strategy and execution across various Google advertising platforms. You will also oversee critical SEO and GEO initiatives, collaborate with regional theater leads, and lead experimentation and optimization efforts. This position offers comprehensive benefits, work/life balance, financial savings and security, and professional development opportunities.

• Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery.
• Lead end-to-end campaign and post-click experimentation across paid search. Build structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms.
• Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation, and optimization to ensure high crawlability, indexability, and keyword alignment.

• Hands-On Technical SEO & GEO Capabilities: Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms
• May perform other duties and responsibilities that management may deem necessary from time to time
• 5+ Years of Hands-On Experience: Proven track record managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads
• Analytics & Attribution Expertise: Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling
• Theater/Regional Business Alignment: Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability
• AI-Forward Search Mindset: Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools to accelerate copy generation, landing page strategies, and performance insights
• Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA. This position is US-based only
• Google Ads / AdWords Mastery: Expert-level fluency across the Google Ads platform- Search, Video, PMax, Audience targeting, and automated bid management
• Google Ads Certifications (Search, Video, Display) & GA4 Certification
• Experience with SEO/GEO monitoring software (e.g., SEMrush, Conductor, Amplitude)
• Experience working in global B2B performance marketing environments with matrixed theater structures