Digital Marketing Specialist I (PT-Temporary), CPTN50159MEM

The Digital Marketing Specialist I position will implement, monitor and manage digital marketing campaigns promoting the College's programs, services, and events. The key media in these campaigns are email and text messaging as well as paid social advertising, search, and display advertising. The Specialist will primarily utilize Salesforce Marketing Cloud to create these campaigns.

As assigned, executes database marketing automation, email, texting, paid social media, search and display advertising campaigns. Participates in brainstorming new and creative enrollment growth strategies through digital marketing. Stay up-to-date with emerging digital marketing trends and technologies.

Writes content used in assigned media channels. Ensures consistency with content and design standards, and evolve COD's voice and brand. Monitors analytics for assigned campaigns and update reports as directed.

Implements, tests, and deploys new campaigns and automated communication journeys and maintains existing campaigns and journeys. Monitors our profiles on College search sites such as Naviance, Hobsons, and Niche. Other related duties as assigned.