Senior Customer Marketing Manager

Join Panopto, a leading video platform for education and enterprise. As a Senior Customer Marketing Manager, you will establish and grow our customer marketing function, focusing on customer storytelling, advocacy, and lifecycle programs. You will collaborate with cross-functional teams and have opportunities to contribute to other initiatives that advance our core values. Enjoy a remote-first workplace with generous benefits, including unlimited PTO, comprehensive health insurance, and a 401k plan with company match.

• Establish and grow the customer marketing function at Panopto by assessing existing activities, defining priorities, and building repeatable programs.
• Own the customer storytelling program, identifying and cultivating advocates across key industries, and sourcing and drafting case studies, testimonials, and video stories.
• Build and maintain a scalable customer reference program and process to match customer advocates with relevant sales opportunities.

• Program development: Demonstrated experience establishing or scaling customer marketing programs, defining strategy and operating processes, aligning stakeholders, and delivering results with limited existing infrastructure
• Cross-functional partnership: Ability to collaborate effectively with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations
• Storytelling: Exceptional writing and interviewing skills, with examples of customer stories that translate technical or business outcomes into persuasive, evidence-based narratives
• Experience: 5+ years of B2B SaaS marketing, including 3+ years in customer marketing, advocacy, or lifecycle marketing; demonstrated ownership of customer-facing programs
• Measurement and execution: Strong project management skills and experience defining meaningful KPIs, evaluating campaign performance, and communicating business contributions
• Growth and expansion marketing: Experience supporting customer adoption, cross-sell or upsell campaigns in mid-market or enterprise SaaS
• Marketing technology: Familiarity with HubSpot, Salesforce, customer segmentation, or marketing automation systems; ability to collaborate effectively with platform owners and operations specialists
• Multimedia storytelling: Experience producing or directing customer testimonial assets and turning one story into multiple useful formats
• Market familiarity: Experience working with higher education, enterprise learning, training, or video technology audiences