Senior Media Strategist

Join Northbeam as a Senior Media Strategist, where you'll serve as a trusted advisor to our clients, guiding them in their marketing strategies, media buying, and industry trends. You'll translate complex data into actionable insights, help brands navigate critical growth moments, and collaborate with internal teams to enhance our platform. Ideal candidates have a deep understanding of eCommerce growth marketing, data analytics, and digital marketing platforms.

• Advising customers on their marketing strategies, media buying, and overall industry trends.
• Conducting data reviews, growth audits, and advising on budget allocation and creative strategy across various channels.
• Delivering consultative onboarding for early-stage clients and ongoing strategic insights for retained brands.

• The best candidates for this role enjoy problem solving, working multiple projects simultaneously, engaging and educating customers, and diving into the numbers
• Deep understanding of monthly reporting processes and backing into reasonable targets based on a brand’s unit economics
• Understanding of pros and cons of various in-platform attribution models preferred
• Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok
• Proficient in data analytics tools
• 3+ years in an eCommerce growth marketing role. Ideally overseeing or handling the media buying for growth channels
• Familiarity with tracking script tags and typical digital marketing setup steps
• Bachelor's Degree or similar experience preferred, but not required
• Experience managing advertising budgets on social media or search platforms in excess of $100,000 per month. Have confidence in scaling and optimizing ad accounts
• Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources
• Experience managing Meta/Google/TikTok/etc advertising budgets preferred
• Comfortable with typical project management tools
• Experience with email marketing preferred
• Comfortable working with Hubspot and other CRM tools
• Agency experience and/or experience in a client-facing role preferred
• Strategic Systems Thinker: Understand how creative, channel, attribution, and economics intersect
• Clear Communicator: Confident speaking to clients, execs, and ICs alike—can “dumb it down” or “nerd it up” depending on the audience
• Curious Analyst: Loves to investigate data puzzles, formulate hypotheses, and challenge assumptions
• Experimental Mindset: Comfortable iterating, testing, and pushing clients toward higher-leverage actions
• Team Player: Works collaboratively across pods and contributes to internal knowledge-sharing