Senior Media Strategist

Join Northbeam as a Senior Media Strategist, where you'll serve as a trusted advisor to our clients, guiding them in their marketing strategies, media buying, and industry trends. You'll leverage data for decision-making and help clients become more adept at using the Northbeam platform. This role requires a strong background in eCommerce growth marketing, data analytics, and advertising budget management.

• Advising customers on their marketing strategies, media buying, and overall industry trends.
• Conducting data reviews, growth audits, and advising on budget allocation and creative strategy across various channels.
• Delivering consultative onboarding for early-stage clients and ongoing strategic insights for retained brands.

• The best candidates for this role enjoy problem solving, working multiple projects simultaneously, engaging and educating customers, and diving into the numbers
• Proficient in data analytics tools
• Comfortable working with Hubspot and other CRM tools
• Experience managing Meta/Google/TikTok/etc advertising budgets preferred
• Comfortable with typical project management tools
• 3+ years in an eCommerce growth marketing role. Ideally overseeing or handling the media buying for growth channels
• Understanding of pros and cons of various in-platform attribution models preferred
• Agency experience and/or experience in a client-facing role preferred
• Experience managing advertising budgets on social media or search platforms in excess of $100,000 per month. Have confidence in scaling and optimizing ad accounts
• Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok
• Deep understanding of monthly reporting processes and backing into reasonable targets based on a brand’s unit economics
• Bachelor's Degree or similar experience preferred, but not required
• Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources
• Experience with email marketing preferred
• Familiarity with tracking script tags and typical digital marketing setup steps
• Clear Communicator: Confident speaking to clients, execs, and ICs alike—can “dumb it down” or “nerd it up” depending on the audience
• Strategic Systems Thinker: Understand how creative, channel, attribution, and economics intersect
• Curious Analyst: Loves to investigate data puzzles, formulate hypotheses, and challenge assumptions
• Experimental Mindset: Comfortable iterating, testing, and pushing clients toward higher-leverage actions
• Team Player: Works collaboratively across pods and contributes to internal knowledge-sharing