Director of GTM Strategy, Planning & Analytics
Articulate
United States Posted October 1, 2026
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Salary Range
$163,900 - $245,900
Job Description
Join Articulate, a leading company in the SaaS industry, as the Director of GTM Strategy, Planning & Analytics. In this role, you will lead the end-to-end GTM planning system, establish GTM data strategy and governance, and oversee GTM compensation strategy and planning. You will work closely with various teams, including Finance, Data, IT, and executive stakeholders, to operationalize company strategy and improve GTM performance. This is a fully remote position with a comprehensive benefits package.
- Lead and evolve the company's go-to-market (GTM) strategy, planning, and analytics, ensuring alignment with company growth objectives.
- Oversee the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management.
- Establish and continuously improve GTM operating rhythms, including planning cycles, forecast reviews, executive business reviews, and performance-management processes.
- Bachelor's degree or equivalent practical experience
- Strong leadership, communication, prioritization, and judgment
- Demonstrated ability to structure ambiguous business problems and translate complex information into actionable recommendations
- 5+ years of people leadership experience, including experience leading managers and/or senior individual contributors
- Strong understanding of GTM analytics, SaaS metrics, customer lifecycle performance, and executive decision support
- 12+ years of experience in GTM strategy, business operations, revenue operations, planning, analytics, data strategy, or related functions, preferably within B2B SaaS
- Experience with GTM data strategy, metric governance, data definitions, and the relationship between business requirements and modern data ecosystems
- Experience with compensation strategy, quota planning, incentive design, compensation analytics, or closely related planning disciplines
- Demonstrated ability to influence senior stakeholders across Sales, Marketing, Customer Success, Finance, Data, IT, and other functions
- Proven experience leading GTM planning, forecasting, target setting, capacity planning, and performance management
- Strong systems thinking and understanding of dependencies across CRM, data warehouse, BI, planning, and GTM execution environments
Required Skills
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