Senior Marketing Operations Analyst

Join Newsela as a Senior Marketing Operations Analyst, where you will play a crucial role in shaping the company's marketing measurement, analytics, and reporting infrastructure. You will work cross-functionally with Marketing, Finance, and Operations to standardize reporting, strengthen data integrity, and expand visibility into marketing performance. Your responsibilities will include owning full-funnel marketing reporting, defining key performance indicators, synthesizing data across multiple platforms, and driving cross-functional data integration initiatives. You will also build advanced predictive models and forecasts, lead complex cross-functional analysis, and deliver executive-level reporting and strategic recommendations.

• Posséder et architecturer le reporting marketing complet dans Salesforce et Tableau, en définissant les indicateurs de performance clés.
• Définir et normaliser les processus analytiques évolutifs et répétables et les méthodologies de reporting à travers différents outils.
• Établir des KPI et des benchmarks pour mesurer les performances des campagnes et comme base pour la modélisation future.

• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics
• Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance
• 5+ years of progressive experience in marketing analytics or operations
• Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
• Strong communication and data storytelling skills, with the ability to translate complex analyses into clear insights and recommendations for both technical and non-technical audiences
• Advanced proficiency in Excel and/or Google Sheets, with experience analyzing and synthesizing complex datasets
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models
• Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms
• Demonstrated ability to build strong cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership
• Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience
• Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms