Director of Product Marketing (GTM Field Service)

Join Salesforce as the Director of Product Marketing for our Field Service business. In this high-impact role, you will own the go-to-market strategy, act as the voice of sales, and drive pipeline generation. You will lead cross-functional planning, build a product enablement strategy, and drive launch strategy and execution for key product launches. The ideal candidate has 8+ years of experience in product marketing, sales, or go-to-market roles, and a strong understanding of marketing to service buyers across multiple industries.

• Développer et exécuter la stratégie de mise sur le marché pour le secteur des services sur le terrain, en agissant en tant que voix des ventes et en traduisant les besoins de l'entreprise.
• Diriger la stratégie concurrentielle et l'habilitation pour le secteur des services sur le terrain, en fournissant des informations sur le marché et les concurrents.
• Collaborer avec les équipes de produit pour façonner la stratégie de tarification et d'emballage, et soutenir les communications sur le terrain.

• The ideal candidate has demonstrable expertise across product marketing — positioning and messaging, planning and segmentation, customer and competitive intelligence — and a proven ability to build scalable programs and drive cross-functional alignment amid ambiguity
• A self-starter who can navigate a complex, fast-moving, multi-geography organization — building buy-in across cultures, functions, and stakeholder levels to move projects from idea to execution quickly
• Strategic thinker with a growth mindset and comfort with numbers: able to use data and analytics to set measurable marketing metrics, track progress, and translate results into actionable recommendations
• Experience running or managing comprehensive sales enablement and GTM programs is desirable
• A strong communicator and storyteller who presents confidently to executive leaders, cross-functional partners, and customers — adapting clearly and concisely to the audience in the room
• Proven partner to sales, marketing, and enablement teams in building pipeline, progressing it to close, and growing existing customer relationships against shared pipe & ACV targets
• 8+ years of experience in product marketing, sales, or go-to-market roles, including experience leading and inspiring a team of marketers
• Experience creating value propositions and content strategies that support demand generation across the full buyer funnel
• Knowledge of, or experience in, marketing to Service buyers across multiple industries
• Experience with Salesforce products and/or other SaaS and B2B technology platforms
• Ability to create a range of marketing assets — on-message product demo videos, sharp and succinct slide pitch decks (Google Slides), and product data sheets