Senior Product Marketing Manager

Join Sprout Social as a Senior Product Marketing Manager, where you will lead the go-to-market strategy for our AI portfolio, including our flagship AI agent, Trellis. You will work at the intersection of Product, Marketing, Revenue, and Leadership, shaping long-term market narratives and driving cross-functional execution. This role offers high autonomy and the opportunity to make a significant impact on Sprout's market leadership in social intelligence.

• Steer and execute the end-to-end go-to-market (GTM) strategy for Sprout’s AI portfolio, translating complex business objectives into actionable plans.
• Architect and rollout a reimagined, enterprise-wide GTM launch playbook for Sprout’s AI platform, improving cross-departmental coordination and launch velocity.
• Serve as a recognized authority on AI market strategy across Sprout, shaping long-term category positioning and corporate growth vectors.

• Cross-Departmental Leadership: Ability to command a room, navigate complex stakeholder dynamics, and unite diverse teams (Sales, Product, Executive Leadership, Brand) around a unified strategic direction
• Strategic Vision paired with Tactical Execution: Proven ability to balance high-level strategic thinking with hands-on content creation and execution, looking beyond individual feature sets to connect product capabilities directly to corporate revenue goals and market expansion
• Systemic Innovation: History of continuously improving entire systems, processes, or GTM models by applying industry best practices and innovative frameworks
• High Autonomy & End-to-End Execution: Proven track record of self-initiating assignments, navigating high ambiguity, and both determining strategic priorities and directly executing deliverables that drive business impact without requiring day-to-day oversight
• Deep AI & SaaS Acumen: Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS, enabling you to partner credibly with Product/Engineering leaders and influence roadmap decisions
• Demonstrated experience working directly with AI, machine learning, or data-intensive software products
• Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives
• Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies
• Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership
• 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS
• Previous experience working in the software/SaaS industry
• Previous experience working with AI products