Growth Design Lead

Join Zapier as a Growth Design Lead, where you'll lead the creation of a high-velocity experimentation engine that drives measurable business impact. You'll define and execute an AI-first design strategy, own the end-to-end visitor-to-lead experience, and partner closely with various teams to accelerate conversion and revenue outcomes. This role offers the opportunity to work from anywhere, with a bonus program, unlimited vacation policy, great healthcare coverage, retirement plan with company match, stock options, and more.

• Lead the creation of a high-velocity experimentation engine that drives measurable business impact across the top of the funnel.
• Define and execute an AI-first design strategy that connects world-class creative with core growth metrics, ensuring continuous optimization across acquisition, conversion, and activation.
• Own and define the end-to-end visitor-to-lead experience across the marketing site and campaigns, shaping how prospects discover, learn about, and decide to try the product.

• You understand SEO and conversion rate optimization deeply, and you design with them in mind. You know how information architecture, landing page structure, page speed, and content strategy affect discoverability and conversion. You also stay ahead of how AI is transforming organic search and discovery, evolving site architecture and content strategy to remain optimized for SEO and localized (GEO) behaviors
• You've owned lead-capture experiences — forms, gated content, and CRM-integrated workflows — and you're fluent in growth metrics like MQLs, CAC, and LTV and lead qualification workflows
• You drive growth through experimentation. You've designed and run A/B and multivariate tests, built and scaled experimentation programs, and moved quickly from hypothesis to live experiment without dropping your quality bar
• You have 10+ years of experience in growth, product, or marketing design, with a strong portfolio of shipped, top-of-funnel work that drove measurable business impact (lead generation, conversion lift, acquisition). Your portfolio shows both craft and outcomes
• You're deep in Figma: auto-layout, AI prototyping, and a track record of contributing to design systems there rather than working around them. You hold a high bar for usability, accessibility and brand integrity, and you treat brand and conversion as the same goal
• You communicate and collaborate well. You partner naturally with growth marketers, brand designers, writers, engineers, and data, and you can articulate the "why" behind design decisions in terms of both user experience and business outcomes
• We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description
• You think in systems and you strengthen the ones that already exist. You've designed for CMS-driven platforms and modular frameworks, and you've built and contributed to reusable components inside a shared design systems so the whole team ships faster and more consistently
• You're AI-first in your craft. You actively use AI tools (e.g., Cursor, v0, Claude, Figma AI) to accelerate research, generate variants, prototype faster, and increase design velocity — and you have a forward-looking view on how AI can unlock customer and business value
• You're a seasoned operator and a force multiplier. You've worked at the scale and pace of a fast-growing company, you own ambiguous, high-impact work end-to-end, and you mentor and level up other designers
• You embody our values. At Zapier, our values are at the heart of how we work together and how we think about our customers. In our remote setting, they help develop trust and ensure we work and collaborate to democratize automation
• If you have a strong track record of driving growth through experimentation, bring deep design and product thinking, understand SEO and conversion rate optimization, and have a forward-looking perspective on how AI can unlock customer and business value, we'd love to hear from you!