Head of Digital Marketing

Join Firstup as the Head of Digital Marketing, where you will lead the global digital growth strategy, drive measurable pipeline and bookings, and enhance platform adoption and customer retention. You will own digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing, while collaborating closely with Sales, Product, Customer Success, and Marketing Operations. This role requires a strategic and hands-on player-coach with a proven track record in digital marketing and leadership experience in B2B SaaS organizations.

• Lead the development and execution of Firstup's global digital growth strategy, focusing on driving measurable pipeline, bookings, platform adoption, and customer retention.
• Oversee digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing, while collaborating closely with Sales, Product, Customer Success, and Marketing Operations.
• Build and lead a high-performing digital marketing team, establishing a disciplined, data-driven approach to investment, execution, and optimization.

• Resourceful operator who has run high-performing digital demand generation programs in a company focused on profitable growth
• Proven success driving digital marketing programs, ideally with enterprise GTM models
• Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified
• Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and effectiveness
• 10+ years of experience in Digital Marketing, including at least 4+ years if leadership experience within a B2B SaaS organizations
• Bookings obsessed with deep expertise in digital marketing and ABM, with strong fluency in marketing analytics, attribution, and marketing-sales partnership
• A “player-coach” who enjoys being in the trenches and can develop strategy and execute without layers of support
• Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or commensurate professional experience
• Must be able to thrive in a fast-paced environment and juggle multiple projects
• Able to establish influence and operate as a collaborative partner with peers across Sales and Customer Orgs
• Mission-driven. Deep belief in Firstup’s purpose; sees employee experience as a meaningful category to shape
• Experience supporting distributed workforces and go-to-market models across North America and Europe
• Results-oriented, relentlessly focused on pipeline, adoption, and ROI