Head of Digital Marketing & AI-Driven Growth

Join Socure as the Head of Digital Marketing & AI-Driven Growth. In this role, you will drive the vision, strategy, and execution of Socure's digital marketing initiatives, with a focus on AI and marketing agents. You will lead the digital marketing team, partner with cross-functional stakeholders, and build an agentic marketing engine. Your responsibilities will include optimizing SEO and paid media, implementing agent-driven lifecycle marketing, enhancing the website experience, and designing a real-time market sensing system. You will also be accountable for measurement and reporting, team leadership, and achieving key success metrics.

• Driving the vision, strategy, and execution of Socure's digital marketing initiatives, with a focus on AI and marketing agents.
• Leading the digital marketing team, partnering with cross-functional stakeholders, and building an agentic marketing engine that responds to market signals.
• Elevating digital marketing quality, pioneering AI-driven approaches, and mentoring team members to work effectively alongside AI agents.

• You're comfortable with ambiguity because most of the playbook you need hasn't been written yet, and you'd rather write it than wait for it
• You've run real budgets and real teams, and you've also personally built agents, prompts, automations, and workflows that run in production
• You think in systems, read data fluently, and write well enough to tell good AI output from plausible AI output in seconds
• You've lived at the front edge of digital marketing for the last few years and have the scars to prove it
• Sound judgment on brand, accuracy, compliance, and data privacy for AI-generated content and automated decisions, especially with regulated buyers
• 10+ years in digital marketing, including leading teams and owning multi-channel budgets, ideally in B2B SaaS, fintech, or another complex, high-consideration sale
• Hands-on fluency with AI tooling: LLMs, agent frameworks, workflow automation, and AEO and enrichment platforms. You can build a working prototype yourself
• Strong analytical and attribution chops, with the credibility to present pipeline impact to a CMO and executive team
• Experience building agentic or AI-driven lifecycle and personalization programs on a modern stack (marketing automation, CDP or intent data, enrichment, orchestration)
• A track record of building AEO/GEO programs, with examples of how you measured and moved AI-assistant visibility
• Experience shipping a personalized or adaptive web experience and running a disciplined testing program on it
• Deep paid media expertise across Google, LinkedIn, and programmatic, plus hands-on experimentation with AI-native ad formats
• A leader who develops people and can bring a team through a real change in how work gets done
• Experience marketing to banks, fintechs, or other regulated industries
• Experience with tools in our orbit, such as Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel
• A public body of work: writing, talks, or open-sourced workflows on AEO or agentic marketing