Partner Marketing Strategist

Join ReversingLabs as a Partner Marketing Strategist. In this role, you will own the global partner marketing strategy, build scalable partner demand generation programs, and work closely with partners' marketing teams to launch joint go-to-market programs. You will also develop a campaign-in-a-box model, build joint value propositions, and act as investor relations for the partner ecosystem. Success in this role will be measured by partner-sourced and partner-influenced pipeline, trusted relationships with field marketing and channel sales leaders, and a strong MDF and co-op strategy.

• Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals.
• Build and run scalable partner demand generation programs, in collaboration with field and growth marketing, to drive pipeline, awareness, and engagement in support of partner sales growth.
• Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ.

• Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results
• Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor
• Bachelor's degree in marketing, business, communications, or a relevant field; fluency in English; willing to travel up to 25%, including international travel
• Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones
• AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective
• 6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ
• Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances
• You have built a partner marketing function or motion from the ground up, not just executed inside one that already existed
• You have marketed a category the buyer didn't know they needed yet, and can point to how partner storytelling moved that market
• You have credibility with partner executives — the person their CMO or practice leader will take a meeting with, and who can make the business case for betting budget and headcount on your solution over the other vendors competing for the same shelf space
• You have shifted a channel's economics: moved partners from transactional resell toward services, managed offerings, or embedded and OEM motions, and rebuilt the marketing to match
• You can defend your numbers — you think in partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend rather than activity counts
• You understand how regulation and compliance pressure creates channel opportunity, and have built partner plays on the back of it
• Additional language skills beyond English