Product Marketing Manager

Join Formlabs as a Product Marketing Manager, where you will drive market adoption of our 3D printers and related accessories. You will manage the overall go-to-market strategy, work closely with product management, design, engineering, and sales teams, and promote our products at conferences and events. A background in product marketing or sales engineering, along with a passion for technology and 3D printing, is preferred.

• Be the “quarterback” of our launches of our new hardware, software, and materials products, and nurture existing products by executing changes in marketing and positioning.
• Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases.
• Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation.

• Ability to think holistically, and contribute business value outside of your core lane
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time
• Proven ability to work independently and cross-functionally to complete projects
• Tactfully manage by influence with leaders across the organization
• Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
• Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
• 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing
• Business degree or Technical degree preferred
• Technical writing
• Related industry experience