Associate Director (Influencer & Creator Marketing)

Join Wpromote as an Associate Director of Influencer & Creator Marketing. In this role, you will provide strategic and operational leadership across a portfolio of client accounts, ensuring programs are strategically sharp, operationally sound, and built to deliver measurable business impact. You will also manage a select book of enterprise-level clients and help advance an integrated approach to influencer and creator marketing.

• Assurer la direction stratégique et opérationnelle des comptes clients, en fournissant des conseils d'expert sur la stratégie, la planification des campagnes et l'exécution.
• Gérer un portefeuille de clients de niveau entreprise, en établissant des relations de confiance avec les parties prenantes et en intervenant en cas de besoin.
• Superviser l'intégration du marketing d'influence et de créateur dans des plans plus larges, en collaborant avec d'autres équipes pour atteindre des résultats globaux.

• Strong project-management and organizational skills, with the judgment to prioritize competing needs and make autonomous decisions in fast-moving environments
• Experience contributing to account growth, scope development, strategic audits, and/or new-business pitches
• Excellent client-service, presentation, and executive communication skills, with the ability to translate complex information into clear recommendations and compelling stories
• Strong measurement and analytical skills, including the ability to establish KPIs, interpret creator and content performance, identify meaningful insights, and connect program results to broader business objectives
• Strong working knowledge of Google Workspace, Excel or Google Sheets, Google Slides, Asana, or similar tools
• Strong command of end-to-end campaign operations, including creator discovery and vetting, audience analysis, outreach, negotiation, contracting, usage rights, content review, FTC compliance, launch, optimization, and reporting
• At least 1 year of people-management experience, with a demonstrated ability to coach, develop, and motivate team members while maintaining accountability and high standards
• Experience leading enterprise-level programs across multiple brands, business lines, regions, or stakeholder groups, with a strong understanding of how to bring clarity to complex scopes
• 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs
• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline, or equivalent practical experience
• Experience managing relationships with creators, talent managers, agencies, platforms, and vendors, including complex negotiations and enterprise scopes
• Experience with influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr, or similar, plus working knowledge of web and social analytics tools
• Working knowledge of paid social and creator media integration, including allowlisting/partnership ads, paid usage, content testing, and performance optimization
• A strong understanding of major and emerging platforms, including TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, Reddit, Amazon, Twitch, X, and creator-commerce ecosystems
• Deep experience developing and executing influencer and creator strategies across awareness, consideration, conversion, retention, content production, and paid amplification objectives
• Experience with creator-led commerce, affiliate programs, TikTok Shop, Amazon, or other social-commerce ecosystems
• Experience integrating influencer and creator marketing with experiential, brand creative, performance creative, retail media, lifecycle/email, SEO, or broader cross-channel planning
• Working knowledge of advanced measurement approaches such as brand lift, conversion lift, incrementality testing, matched-market testing, or media-mix analysis
• Experience with UGC production, creator content systems, and iterative creative testing for paid media
• Experience leading programs in regulated industries or across multiple markets with nuanced compliance requirements
• Experience using AI-enabled research, workflow, reporting, or creative-analysis tools