Head of Customer Lifecycle Marketing

Join Justworks as the Head of Customer Lifecycle Marketing. In this role, you will be responsible for engaging and nurturing customers throughout their entire lifecycle on the Justworks platform. You will create and execute the strategy for customer lifecycle marketing, manage a portfolio of marketing programs, and lead a high-performance team. This position offers a range of benefits, including paid volunteer work, parental leave, and extensive learning and development opportunities.

• Construire et développer la fonction de marketing de cycle de vie client, en systématisant l'engagement des clients à des moments critiques de leur cycle de vie.
• Créer la stratégie qui guide nos priorités en matière de cycle de vie client, et développer le modèle opérationnel qui nous permet d'exécuter cette stratégie.
• Gérer notre portefeuille de programmes et de campagnes de marketing de cycle de vie client, en supervisant l'exécution et l'optimisation des programmes.

• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
• In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
• Leadership: You have successfully set the direction for a team being built, and you have a demonstrated ability to develop and hire top talent, including growing senior individual contributors
• AI and Agent Expertise: You have used AI to automate and personalize customer experiences, and are eager to leverage the next-generation of agentic lifecycle marketing solutions to increase impact
• Lifecycle Experience: 10+ years in lifecycle, CRM, growth, or customer marketing roles, ideally in a platform business with an expansion motion and an SMB target customer
• Customer Centricity: A point of view on what a customer needs at a given moment and the discipline to decide when the right answer is to leave them alone. You treat customer attention as scarce and spend it deliberately
• Business Impact: You have a track record of running programs and functions that achieve acquisition, retention, and expansion goals and drive customer and revenue outcomes
• Marketing Craft: You have built thoughtful and dynamic customer-facing experiences that use customer data and interaction signals to go beyond simply sequencing emails
• Partnership and Collaboration: You have developed effective ways of working with teams like Content, Product Marketing, and Marketing Operations, and created strong partnerships with functions like Customer Success, Sales, and Product