Senior Performance Marketing Specialist

Join GOAT Group as a Senior Performance Marketing Specialist, where you will lead our paid social and video acquisition strategy across Meta, TikTok, and YouTube Ads. You will develop the creative testing roadmap, leverage incrementality to measure performance, and work closely with the AVP of Growth. This role requires AI fluency, experience in performance marketing, and a passion for sneakers and streetwear.

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
• Plan and execute the creative testing roadmap, including writing briefs, launching tests, and conducting experiment readouts.
• Leverage AI tools for strategic research and operations, and partner closely with the AVP of Growth to continually develop and improve AI workflows.

• Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platforms
• AI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch for
• Experience with incrementality and/or MMM to measure true lift or causal performance
• Comfort working in performance data — pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck
• 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads
• Experience in a marketplace, resale, ecommerce, or DTC business
• Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative
• SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery
• Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop
• Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch
• Interest in or knowledge of sneakers, streetwear, and resale marketplaces