Creative Strategist (Performance Marketing)

Join PetLab Co., a leading DTC pet supplement brand, as a Creative Strategist in Performance Marketing. This role combines creative thinking, data analysis, and growth marketing. You will analyze performance metrics, develop creative concepts, manage production, and design testing strategies. Your work will directly impact customer acquisition and retention. Enjoy generous benefits, including 28 days of annual leave, private healthcare, and a pet-friendly office.

• Analyzing performance metrics and identifying winning creative patterns to inform creative direction.
• Designing and managing the creative testing roadmap for paid channels, including structured A/B tests.
• Acting as the director and translator between strategy and production, briefing UGC creators and influencers.

• We’re looking for someone who combines creative instincts with analytical rigor
• Deep expertise in Meta and TikTok advertising ecosystems
• Experience briefing or directing creators, influencers, or UGC production
• Experience working in high-growth, paid social-led DTC brands
• A proven track record of driving revenue growth through paid creative
• Excellent communication skills — able to present insights and defend creative decisions with data
• Strong analytical skills and the ability to interpret performance data to inform creative decisions
• Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
• 3+ years of experience in creative strategy or performance creative roles
• A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results