Principal Client Partner
Samba TV
New York, United States Posted October 10, 2026
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Salary Range
$110,000 - $300,000
Job Description
Join Samba, a leading advertising technology company, as a Principal Client Partner. In this role, you will lead the sale of Samba's advertising, measurement, and research solutions to brand advertisers. You will own the entire relationship with the advertiser, navigate multi-stakeholder sales cycles, and partner effectively with your clients' agencies. You will also serve as a subject-matter expert and thought leader within your assigned verticals, collaborate with various teams, and help develop local marketing initiatives.
- Own and exceed a revenue target across a portfolio of strategic brand advertisers, with full accountability for pipeline, forecasting and close.
- Sell Samba's suite of measurement, audience targeting and attribution solutions to leading brand advertisers, growing adoption across their brands, categories and markets.
- Navigate multi-stakeholder sales cycles across marketing, media, insight and procurement, and lead complex commercial negotiations through to signature.
- Proficiency in Salesforce and a disciplined approach to pipeline and forecast management
- Desire to learn how to use AI-powered tools for sales productivity — CRM intelligence, proposal generation, audience insights and campaign optimization workflows
- Familiarity with how AI and ML are reshaping audience measurement, targeting and attribution in the TV and streaming advertising landscape is a strong plus
- Highly motivated and professionally mature, with outstanding communication skills and demonstrated knowledge of the online advertising landscape
- Strong, current relationships with senior marketing and media decision-makers at brand advertisers
- Comfortable working with and through your clients' agencies without ceding ownership of the client relationship
- Demonstrated ability to leverage AI to streamline workflows, including interpreting model-generated recommendations, stress-testing assumptions, and translating insights into client-facing strategy
- Proven sales success with a minimum of 7+ years total experience in advertising, digital media, adtech or data/analytics sales, selling directly to brands (TV experience is a plus)
- Demonstrated ability to perform against quota and excel in a highly competitive market
- Strong references with partners, customers and colleagues
- Willingness to travel to outside markets, and to entertain clients during evenings and occasionally weekends
- Deep knowledge of client-side planning processes — how advertisers set strategy, build budgets, run annual reviews and make data and measurement decisions — and of the privacy regulations that shape them
- Existing, current relationships with senior marketing decision makers favored
- Strong understanding of the digital advertising ecosystem — display, video, mobile, CTV and programmatic — and fluency in cross-screen measurement, targeting and attribution
- Bachelor's Degree (or equivalent experience)
- Currently requiring 4 days a week on-site in office
- Proven track record navigating complex, multi-stakeholder negotiations through to close
- Demonstrated strategic, consultative and analytical sales approach with a focus on building partnerships with clients
Required Skills
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