Principal Insights Lead (Marketplace & Consumer Intelligence)

Join AdMarketplace as a Principal Insights Lead, where you will uncover hidden stories within our marketplace data and turn them into insights that shape understanding of consumer behavior and the open web. This senior individual contributor role will involve complex research, strategic analysis, and data-driven storytelling. You will tackle ambiguous questions, combine proprietary data with analytical thinking, and develop original research that influences clients and the business. Your work will have high visibility with senior leadership and will involve leading strategic research, building consumer intent intelligence, creating advertiser and publisher insights, developing market intelligence, turning analysis into narratives, and raising the insights bar.

• Lead complex and ambiguous analyses across consumers, advertisers, publishers, commerce, and marketplace dynamics to uncover insights.
• Utilize proprietary marketplace data to understand consumer journeys, behavioral shifts, and emerging trends, and develop differentiated analyses for partners.
• Translate complex research into executive-ready presentations, reports, visualizations, and external thought leadership, and mentor analysts and scientists on analytical framing.

• Exceptional ability to take ambiguous questions and structure them into rigorous analytical investigations
• Advanced SQL skills and comfort working directly with large, complex datasets
• Exceptional data visualization and storytelling skills
• 10+ years experience in analytics, insights, research, data science, strategy, or a related quantitative field
• Strong commercial instincts and curiosity about consumers, advertising, media, and marketplaces
• Ability to synthesize complex analyses into concise, executive-level narratives
• Ability to operate independently and influence senior stakeholders without formal authority
• Strong statistical intuition and ability to evaluate whether patterns are meaningful and defensible
• A track record of producing analysis that changed how a business or client understood an important problem
• Experience in ad tech, digital media, consumer insights, search, commerce, marketplaces, or marketing analytics
• Experience producing research or insights for advertisers, agencies, publishers, or other external clients
• Python or R experience for analyses that extend beyond SQL
• Experience with consumer behavioral or intent data
• Experience developing externally published research, industry reports, or thought leadership
• Familiarity with causal inference and experimentation, while recognizing when a question requires descriptive insight rather than a causal claim