Marketing Science Lead (Founding Hire)

Join AdMarketplace as a Marketing Science Lead, where you'll have the unique opportunity to build the Marketing Science function from the ground up. You'll establish measurement methodologies, analytical standards, and a market-facing approach, while also leading client-facing measurement and productizing measurement playbooks. This role requires deep expertise in causal inference, experimental design, and marketing measurement, as well as strong communication skills and an entrepreneurial mindset.

• Establish measurement methodologies, operating model, analytical standards, and market-facing approach for Marketing Science.
• Design and implement geo holdouts, matched-market tests, experiments, and quasi-experimental studies to demonstrate the value of media.
• Partner with advertisers and publishers on study design, analysis, and executive-ready measurement narratives.

• Ability to operate independently today while thinking ahead about how the capability should scale tomorrow
• Deep expertise in causal inference, econometrics, experimental design, or marketing measurement
• 10+ years of experience in marketing analytics, data science, MMM modeling or related disciplines
• Strong understanding of incrementality and advertising effectiveness
• Excellent data storytelling and executive/client communication skills
• Experience designing and analyzing experiments such as geo holdouts, matched-market tests, A/B tests, or other quasi-experimental designs
• Strong commercial judgment - understanding that measurement must be both scientifically credible and operationally usable
• Strong SQL skills and one of Python or R
• Ability to move between hands-on analysis and strategic leadership
• Ability to communicate statistical concepts to non-technical audiences
• An entrepreneurial, builder mindset: you're excited by creating a function where the methodologies, processes, and team are still taking shape
• This role may also be titled Data Scientist, Marketing Measurement, depending on candidate preference
• Experience turning bespoke analytical work into scalable measurement products
• Experience hiring, mentoring, or managing scientists or analysts
• Experience in ad tech, digital media, search advertising, retail media, marketplaces, or performance marketing
• Experience building or scaling a Marketing Science, Measurement, or Decision Science function
• Familiarity with attribution methodologies and their limitations
• Experience working directly with advertisers, agencies, or publishers