Integrated Marketing Manager

Join Norm as an Integrated Marketing Manager, where you'll design, orchestrate, scale, and measure integrated marketing campaigns that drive demand, engagement, and revenue. You'll collaborate with cross-functional teams, maintain consistent messaging, manage project resources, and own campaign metrics. This role requires a sophisticated understanding of marketing, strong analytical skills, and experience in demand generation or integrated marketing.

• Design and lead integrated marketing campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys.
• Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
• Drive cross-functional collaboration by collaborating with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs.

• This role requires a sophisticated understanding of marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle
• Have strong analytical skills and a data-driven approach to campaign optimization and attribution
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
• Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution
• Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
• Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
• 3-5+ years of experience in demand generation, integrated marketing, or campaigns
• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
• Scaled integrated marketing programs across channels
• Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with a passion to excel in new ones (AEO, social, etc.)