Vice President of Marketing Strategy & Operational Excellence

Join Smartly, a leading marketing technology company, as the Vice President of Marketing Strategy & Operational Excellence. In this key leadership role, you will connect company strategy to marketing strategy and build the systems, operating models, and capabilities required to scale our global marketing organization. You will oversee the operational machinery of the marketing department, drive execution excellence, and help determine marketing priorities. This is a strategic role that requires a proven track record in marketing operations, revenue operations, or business transformation in B2B SaaS or digital media organizations.

• Establish and implement scalable frameworks and programs to drive revenue growth and expand the qualified sales pipeline globally.
• Oversee the operational machinery of the marketing department, including systems, processes, AI automation, and digital infrastructure that power marketing performance.
• Partner with the CMO and marketing leadership team to translate company goals, growth priorities, and market opportunities into actionable marketing objectives and OKRs.

• People & Strategic Leadership: Proven ability to lead through business transformation with an employee-first mindset, strong capacity planning, and collaborative leadership
• AI & Automation Fluency: Strong operational experience leveraging AI automation, API integrations, and workflow tools to scale marketing efficiency
• Data & Technology Architecture: Deep expertise in marketing technology architecture (Salesforce, Marketo, Demandbase, RevOps platforms) and multi-touch attribution reporting
• Web Infrastructure & CMS Mastery: Proven experience directing enterprise website operations, web development lifecycles, CMS platforms, and conversion rate optimization in a B2B SaaS environment
• Financial & Vendor Management: Strong fiscal acumen and experience managing large agency retainers, contract execution, and outsourced operations
• Operational Governance: Exceptional capability in process design, structured operating models, and change management, with strong discipline in project management and SLAs
• 10+ years of progressive leadership experience in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation in B2B SaaS or digital media organizations
• Track record of scaling marketing operations in growth-stage technology environments (500–2,000+ employees)
• Success in modernizing operational workflows, optimizing agency structures, and unifying revenue tech stacks
• Bachelor’s degree in Business, Marketing, Engineering, or an analytical field; MBA or Agile/Six Sigma certifications preferred