Creative Strategy Lead (Copy)

Join Enova Studios as a Creative Strategy Lead (Copy) and play a pivotal role in shaping our creative work through data-driven insights. In this high-ownership position, you'll bridge the gap between performance insight and creative execution, setting the creative strategy and driving the strategic roadmap for the copy team. You'll collaborate closely with the Associate Creative Director and be the connective tissue between Enova Studios and our marketing and business teams. This role requires a strong background in creative strategy, content strategy, or copywriting leadership, with a focus on using performance marketing data to shape creative strategy and testing.

• Establecer la estrategia creativa, identificar riesgos y dirigir la hoja de ruta estratégica para el equipo de redacción.
• Actuar como el vínculo entre Enova Studios y los equipos de marketing y negocio, traduciendo los resultados en una creatividad más fuerte.
• Gestionar y mentorizar a un pequeño equipo de redactores, utilizando datos y herramientas de IA para mejorar y acelerar su trabajo.

• You know what makes people click, apply or scroll past, and you can back it up with data
• You've built a career in copy and creative, but these days you're more interested in why the work performs than how it reads
• You understand how creative teams work and where good strategy gets diluted in production, which is why you're the one who brings the numbers into the room and turns them into ideas a copy team can run with
• If you're energized by connecting performance data to creative decisions and raising the bar for a copy team, this role could be a great fit
• Proven experience operating across both strategy and creative execution
• Strong copywriting and editing skills, with a portfolio that shows conceptual thinking and results
• Experience working in a highly regulated industry, preferably banking or financial services
• 8+ years of experience in creative strategy, content strategy, or copywriting leadership
• Comfort with tools such as Asana, Figma, Adobe Analytics, Meta Ads Manager and Snowflake
• Experience using performance marketing data to shape creative strategy and testing
• Direct experience managing, mentoring, and developing copywriters or creative team members
• Collaborative Leadership: Develop writers and build frameworks that keep a team's output consistent without flattening it
• Analytical Storytelling: Frame a problem, uncover the insight, and translate data into a narrative that moves people to act
• AI Fluency: Use AI tools such as Claude and ChatGPT to accelerate ideation and execution, sharpen concepts, and streamline how a team works, including ownership of existing messaging and copy bots
• Test-and-Learn Mindset: Treat creative as a hypothesis, design tests with channel partners and let results shape what comes next
• Strategic Range: Operate from campaign pillar down to headline and know which altitude a given problem needs
• Cultural Fluency A genuine, current pulse on trends, platforms, and shifting audience behavior, applied to real creative decisions