Senior Principal Demand Generation (Expansion)

Join ZoomInfo as a Senior Principal, Demand Generation, where you will own the demand strategy for our existing business. This role requires cross-functional collaboration and a focus on value-driven, multi-channel integrated campaigns. You will set the demand generation plan, direct demand creation across various channels, and execute campaigns within the customer base. Enjoy comprehensive benefits, competitive compensation, and a flexible hybrid working model.

• Own the demand generation plan and the pipeline number for existing business, setting the strategy against sales, operations, and marketing personas.
• Direct demand creation across paid media, events, content, and partnerships, ensuring consistent messaging.
• Build and execute account-based marketing (ABM) across strategic accounts, working directly with the account management team.

• A commercial mindset. You understand how demand creation converts into pipeline and revenue, and you manage to that
• 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level
• Direct accountability for a qualified pipeline or revenue number
• Strong command of pipeline metrics and attribution. Fluent in [Salesforce], [HubSpot or Marketo], LinkedIn Ads, and a tool such as Dreamdata
• Experience running targeted account strategies and engaging buying groups through complex buying processes
• AI curious. You're already testing how AI can sharpen audience building, content and campaign execution, and are keen to push it further
• Experience marketing to sales and marketing leaders, and running demand in more than one market