Director of Paid Search (EDU)

Join our Higher Education division as the Director of Paid Search. In this strategic and hands-on role, you will shape paid search strategy, oversee performance, and ensure flawless execution of campaigns. You will translate client business goals into full-funnel search strategies, lead account planning, identify performance opportunities, and serve as a strategic lead in client conversations. You will also oversee end-to-end execution of paid search campaigns, establish testing frameworks, and drive adoption of new features and tools.

• Shape and execute paid search strategy across EDU clients, ensuring best-in-class execution and driving measurable business outcomes.
• Lead account planning, including budget allocation, forecasting, audience strategy, and testing roadmaps, while identifying performance opportunities and risks.
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting, and ensure accountability for enrollment performance outcomes.

• Hands-on experience managing monthly budgets of $500k+
• Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS
• 8-12+ years of relevant paid search experience
• Skai experience
• Google Ads Certifications is a plus