Product Marketing Lead (B2B)

Join our team as a Product Marketing Lead (B2B) and take ownership of the marketing strategy for Freight. You will shape the future of Parade, drive B2B product marketing, orchestrate marketing efforts, engage with customers, write exceptional copy, drive commercial success, push the boundaries of AI, and own business outcomes. Enjoy benefits such as career growth opportunities, a flexible remote-first work environment, and the chance to make a significant impact in the logistics industry.

• Lead the marketing strategy for Freight, identifying growth opportunities, setting priorities, and driving commercial impact.
• Drive positioning, messaging, and product launches that differentiate our products and accelerate adoption.
• Align Growth, Brand, Creative, Content, and Lifecycle around integrated strategies that drive business results.

• GM Mindset & Commercial Instincts: Understands business economics, complex B2B sales cycles, and what drives growth
• Bonus: Experience in freight, logistics, or transportation technology
• Strategic Leadership: Owns budgets, makes smart investment decisions, and influences cross-functional teams without direct authority
• 7+ years of B2B product marketing, GTM, or business leadership experience, ideally in SaaS, technology, marketplaces, or logistics
• Exceptional GTM Ownership: Leads strategy through execution, prioritizes high-impact opportunities, and delivers measurable results
• Builder Mentality: Hands-on, resourceful, and energized by ambiguity, fast execution, and significant ownership
• Customer Obsession & Storytelling: Independently uncovers customer insights and translates complex products into exceptional positioning, messaging, and copy
• AI at the Frontier: Builds with AI, experiments aggressively, and creates workflows that transform how marketing operates