Senior Product Manager

Join Foodsmart as a Senior Product Manager, where you will be responsible for driving member activation and increasing engagement. You will lead a cross-functional team and own the activation roadmap, funnel metrics, and member incentive strategy. This role offers flexible working hours, unlimited PTO, and a comprehensive benefits package.

• Driving member activation by owning the funnel from first outreach to first visit, including messaging, channels, and incentive structure.
• Leading a cross-functional pod to build out the systems and capabilities to achieve activation goals, working closely with Marketing, Data, and Partnerships.
• Defining and tracking funnel metrics from outreach to first visit, running a disciplined experimentation program to optimize activation strategies.

• This role is ideal for a product manager who is as comfortable in a funnel dashboard and an experiment readout as they are in the details of a text-message delivery issue or a broken scheduling flow
• Empathetic toward members, many of whom are cost-conscious and navigating food insecurity
• A strong communicator who knows what will catch the attention of busy members and can clearly explain trade-offs to executives
• Technical enough to be hands-on: you can read a data table, trace a bug, and talk through a delivery problem with an engineer
• Metrics-driven and optimization-minded: you find the biggest drop-off, run the next test, and know signal from noise
• Commercially minded: you understand cost per outcome and can defend an incentive on its return
• A track record of moving funnel metrics through experimentation
• Hands-on experience with messaging channels (SMS, email, push) and working knowledge of consent and privacy requirements such as TCPA and HIPAA
• Strong analytical skills and experience with analytical tooling
• 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing