Lifecycle Marketing Generalist (Patient Experience)

Join Headway, a mental health care company, as a Lifecycle Marketing Generalist. In this role, you will build and manage the patient lifecycle from first contact to long-term care, using various communication channels. You will work cross-functionally with Product and Data to optimize the patient journey and collaborate with Engineering and Data Science to enhance campaign triggers and personalization. The ideal candidate has 6+ years of experience in lifecycle marketing, is comfortable with data, and has a background in consumer health or wellness.

• Construire et gérer des campagnes de marketing tout au long du cycle de vie des patients, en utilisant divers canaux de communication.
• Collaborer avec les équipes Produit, Ingénierie et Data pour concevoir et optimiser le parcours patient.
• Posséder l'ensemble du processus de segmentation, de la création d'audiences à la validation des données.

• Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal
• Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters
• 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app
• Active practitioner with AI tools — you use them in your work today, not just in conversation
• Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool
• Comfortable in ambiguity: no playbook. You see that as the opportunity
• Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket