Senior Growth Marketing Specialist

Join OpenGov as a Senior Growth Marketing Specialist, where you'll own the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand generation programs, build enablement collateral, execute launches, and measure impact. This hands-on role requires both strategic vision and tactical execution skills. You'll work closely with the marketing team and have the opportunity to make a significant impact in the public sector.

• Développer le positionnement et le message, créer des programmes de génération de demande intégrés, construire des supports d'habilitation, exécuter des lancements et mesurer l'impact.
• Construire et lancer des campagnes intégrées multicanaux (email, payant, webinaires, social, événements, syndication de contenu) pour générer un pipeline qualifié.
• Développer des matériaux d'habilitation complets (présentations, fiches d'information, cartes de bataille, FAQ) pour équiper les équipes de vente, de succès client et de support sur les nouvelles capacités.

• Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results
• AI-forward thinker: Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment your work—scaling content creation, analysis, and decision-making
• 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments
• Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights
• Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development
• Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity
• Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle
• Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution across campaigns, content, and launches
• Data-driven; demonstrate ability to measure, learn, and optimize based on results
• Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives
• Experience in or passion for public sector, government, or B2G marketing
• Hands-on experience with ABM tools, Guru, Aha, or Pendo
• Background with win/loss analysis, competitive intelligence, or voice-of-customer research
• Experience launching products or features end-to-end