Growth Marketing Manager

Join OpenGov as a Growth Marketing Manager, where you'll own the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand generation programs, build enablement collateral, execute launches, and measure impact. This hands-on role requires both strategic vision and tactical execution skills. You'll work across the marketing team and have the opportunity to shape GTM strategy, create compelling content, launch campaigns, and continuously optimize for results.

• Développer et exécuter des programmes de génération de demande intégrés, en construisant et en lançant des campagnes multicanaux pour générer un pipeline qualifié.
• Créer un contenu marketing convaincant, y compris des e-mails, des pages de destination, des publicités, des livres électroniques, des études de cas, des blogs, en utilisant des outils d'IA pour augmenter la production.
• Définir la segmentation du marché, les personas et les insights sur le client idéal qui informent le ciblage des campagnes et le messaging.

• 8+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments
• Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle
• Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity
• Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution across campaigns, content, and launches
• Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results
• Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives
• Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development
• Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights
• AI-forward thinker: Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment your work—scaling content creation, analysis, and decision-making
• Data-driven; demonstrate ability to measure, learn, and optimize based on results
• Experience in or passion for public sector, government, or B2G marketing
• Hands-on experience with ABM tools, Guru, Aha, or Pendo
• Experience launching products or features end-to-end
• Background with win/loss analysis, competitive intelligence, or voice-of-customer research