Manager, Trade Marketing

DRIVE CREATIVE DEVELOPMENT AND BRAND EXCELLENCE

Creative Strategy & Activation: Lead the development of innovative tools and assets that position Red Bull as the #1 brand in the On Premise space. Oversee the creative direction and execution of content, aligning it with brand standards, product strategy, and key consumption occasions.

Brand Consistency: Ensure the Red Bull brand is consistently represented across all On Premise channels, ensuring a premium and cohesive brand experience at every customer and consumer touchpoint.

Content & Campaign Development: Oversee the creation and execution of content for Digital Posters and ensure its alignment with key product offerings, promotions, and seasonal initiatives. Drive creative solutions that engage both consumers and the industry.

LEAD CROSS-FUNCTIONAL COLLABORATION AND STAKEHOLDER MANAGEMENT

Strategic Leadership: Collaborate with key internal teams—Marketing, Sales, Operations, and Product—to develop and execute strategic plans that drive growth and brand visibility in the On Premise channel.

Stakeholder Alignment & Accountability: Serve as a key liaison to cross-functional stakeholders, ensuring alignment on objectives, deliverables, and timelines. Hold stakeholders accountable for their contributions, ensuring communication streams and collaboration remain streamlined and efficient.

New Initiatives and Business Alignment: Lead the development and execution of new strategic initiatives, ensuring they are translated into clear, actionable plans for the field and consistently communicate updates and progress to all stakeholders.

OWN THE END-TO-END DEVELOPMENT OF MARKETING TOOLS AND RESOURCES

On Premise Program Development: Create comprehensive, turn-key marketing programs and tools that support Red Bull’s trade strategies, product launches, and key accounts. Ensure tools are aligned with brand positioning and tailored to different consumer segments, occasions, and markets.

Process Optimization: Identify and implement efficiencies in marketing tool development and resource management. Develop processes that streamline workflows, reduce duplication, and maximize the effectiveness of marketing materials and resources.

ENHANCE COMMUNICATION AND KNOWLEDGE SHARING ACROSS TEAMS

Internal Communications: Own the development and ongoing maintenance of internal communication platforms (e.g., The On Premise HUB) to ensure internal teams have easy access to up-to-date resources, best practices, and key business updates.

Best Practice Sharing: Cultivate a culture of continuous improvement by sharing best practices, learnings, and success stories across the On Premise organization to foster alignment and inspire innovation in future initiatives.

Field Communication: Explore and implement new methods for communicating key updates, milestones, and training materials to the field, ensuring that the team is equipped with the tools and knowledge needed for success.

MANAGE EXTERNAL RELATIONSHIPS WITH AGENCIES AND VENDORS

Partner Collaboration & Process Improvement: Build and maintain strong relationships with external agency and vendor partners. Identify and implement process improvements to drive efficiencies in collaboration and project execution.

New Partner Sourcing & Onboarding: Continuously assess current and future needs and source new agency and creative partners. Develop onboarding and ongoing training programs to ensure they are aligned with Red Bull’s brand standards and quality expectations.

Vendor Performance Management: Oversee the performance of agency and vendor partners, ensuring they consistently meet project objectives, deadlines, and quality standards.

BUDGET MANAGEMENT AND ANNUAL BUSINESS PLANNING

Financial Oversight: Manage the trade marketing budget, ensuring that spend aligns with the strategic goals of the business and is optimized for maximum impact. Oversee project budgets, ensuring efficient allocation of resources.

Planning & Execution: Work closely with the broader business to coordinate the annual trade marketing calendar, ensuring local and national customer-facing programs are in line with overall business objectives and timelines.