Director, Oncology Market Access Marketing

The Director of Oncology US Market Access Marketing will lead market access marketing strategy for VENCLEXTA (venetoclax) at AbbVie. VENCLEXTA is an oral oncolytic jointly commercialized by AbbVie and Genentech, an external partner organization. It is approved in two hematology indications: Chronic Lymphocytic Leukemia (CLL) and Acute Myeloid Leukemia (AML).

The Director will lead market access strategy and manage two direct reports. The role is accountable for contracting and customer engagement strategy across all payer channels (e.g., Commercial, Medicare, Medicaid, VA, etc.) and GPO/Community Oncology. The Director will lead strategic alignment with the Market Access field and orchestrate strategy, communication, and alignment across US Market Access Channel and Policy teams. As the overarching Market Access Marketing subject matter expert for the VENCLEXTA Integrated Brand Teams, the Director will develop Market Access strategies with stakeholders in the Oncology commercial organization and US Medical Affairs. The Director will manage Market Access interactions and collaborative relationships with relevant Genentech staff, including Joint Commercialization Council decision-making with AbbVie and Genentech senior leaders. The role will also lead the Market Access components of key accounts strategy development across functions within AbbVie and Genentech, translating VENCLEXTA’s unique clinical and economic profile into a value story and resources that resonate across payer, provider institution, government, and community segments. The Director will leverage data, analytics, and a strong strategic mindset in all aspects of running the marketing component of the business, provide positive leadership, and influence cultural alignment with US Market Access’s Ambitious Cultural Vision.

 
Key Responsibilities Include: 

• Provide leadership and direction for Marketing vision, strategies, plans and resource investment for VENCLEXTA.  Encompass a “One for All AbbVie” mindset and perspective in all strategies. 

• Act as Market Access primary contact for Oncology leadership relative to Plan, LBE, LRP and other financial & planning processes. 

• Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders (both US and Global) and partners. 

• Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and overall management of the business.  

• Uses coaching effectively and efficiently to influence cross-functional partners. 

• Determine appropriate project actions and oversee execution, tracking, and monitoring. Employ scenario planning, segmentation, positioning, innovation, creative development, and investment optimization as needed.

• Build a value proposition for each stakeholder by articulating the business strategy and economic choices relevant to that stakeholder.