Director, CRM Sales – State & Local Government (West)

ServiceNow

Remote - Sacramento, California, United States Posted November 6, 2026

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Remote Full-time Executive
Job Description

What you get to do in this role:

As Director, CRM Sales for State & Local Government (SLG) West, you will lead a team of Prime CRM Account Executives driving new business and expansion across public sector customers across the Western US. 

What you get to do in this role

  • Lead, coach, and develop a team of 5-8 CRM Account Executives focused on new business growth across SLG West
  • Recruit and retain top talent, promote high performers, and top-grade appropriately
  • Deliver accurate forecasts and pipeline inspection, and achieve quarterly and annual sales targets
  • Proactively contribute to opportunity and revenue by assisting Field Sales Teams in closing
  • Build and execute the regional CRM go-to-market strategy with Sales Operations, including competitive positioning and market presence
  • Actively engage in territory design, quota setting, and setting clear performance expectations 
  • Partner with your team on account and territory planning, executive relationship development, and pursuit of transformational CRM opportunities
  • Engage and align effectively in C-level meetings and with agency leaders to understand constituent service, contact center, field operations, citizen experience and other key business priorities
  • Build effective cross functional partnerships with Solution Consulting, other Sales BUs, Professional Services, Marketing, our Partner community and the ServiceNow executive team
  • Grow existing customers through Customer Business Reviews, adoption focus, and regular non-sales engagement
Required Skills
CRM sales go-to-market strategy sales operations transformation partnerships ServiceNow
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