Director, CRM Sales – State & Local Government (West)
ServiceNow
Remote - Sacramento, California, United States Posted November 6, 2026
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Job Description
What you get to do in this role:
As Director, CRM Sales for State & Local Government (SLG) West, you will lead a team of Prime CRM Account Executives driving new business and expansion across public sector customers across the Western US.
What you get to do in this role
- Lead, coach, and develop a team of 5-8 CRM Account Executives focused on new business growth across SLG West
- Recruit and retain top talent, promote high performers, and top-grade appropriately
- Deliver accurate forecasts and pipeline inspection, and achieve quarterly and annual sales targets
- Proactively contribute to opportunity and revenue by assisting Field Sales Teams in closing
- Build and execute the regional CRM go-to-market strategy with Sales Operations, including competitive positioning and market presence
- Actively engage in territory design, quota setting, and setting clear performance expectations
- Partner with your team on account and territory planning, executive relationship development, and pursuit of transformational CRM opportunities
- Engage and align effectively in C-level meetings and with agency leaders to understand constituent service, contact center, field operations, citizen experience and other key business priorities
- Build effective cross functional partnerships with Solution Consulting, other Sales BUs, Professional Services, Marketing, our Partner community and the ServiceNow executive team
- Grow existing customers through Customer Business Reviews, adoption focus, and regular non-sales engagement
Required Skills
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