Director Marketing- Gastroenterology

Lead HCP marketing strategy and execution for RINVOQ IBD indications within the US Gastroenterology business. Apply strong commercial leadership and deep marketing expertise to set direction, develop direct reports, and align matrix partners around brand priorities. Translate data and insights into strategic decisions, optimized investment, and business results. Communicate clear, compelling brand strategies and recommendations to senior leadership to secure alignment and endorsement. Model AbbVie Ways of Working and an enterprise mindset to foster a high-performing team and effective collaboration with internal stakeholders and external agency partners.

Responsibilities:

• Vision and Strategy: Set marketing vision, strategy, and commercial priorities for RINVOQ IBD indications within the US Gastroenterology business and ensure brand achieves its financial objectives. Lead the annual brand planning process and translate strategy into integrated omnichannel plans spanning direct promotion, congresses, and peer-to-peer education. Apply deep marketing expertise to guide strategic and tactical decisions.
• People Leadership: Lead, coach, and develop direct reports with confidence. Set clear expectations, guide priorities, and hold the team accountable for execution and results. Foster a customer-centric, high-performing culture that balances commercial delivery with professional development.
• Matrix Leadership and Communication: Co-lead the cross-functional Integrated Brand Team to align partners and execute shared priorities. Influence effectively across a matrix organization, balancing brand, portfolio, and enterprise objectives with a “One AbbVie” mindset. Present clear, compelling brand strategies and data-backed recommendations to senior leadership to secure alignment and governance endorsement.
• Execution and Investment: Oversee marketing execution, performance tracking, budget management, and operational aspects of brand. Use data and analytics to evaluate results, optimize the marketing mix and investment, and focus resources on commercial priorities.
• Market Insight and Competitive Agility: Translate customer and stakeholder needs, market dynamics, and competitive developments into actionable insights. Adapt strategy and business plans to achieve financial and market objectives, including growth, market share, and budget management. Make strategic decisions that serve AbbVie, the franchise, and the brand across life cycle stages.
• Clinical Acumen: Develop a strong understanding of the disease state and command of clinical data for RINVOQ and competitive products to inform marketing strategy and bring a commercial perspective to inform continued evidence generation strategies.